Brand Assets & Guidelines
Official Cravme brand identity, downloadable high-res logo assets, unified color palette hex codes, and typography specifications.
Brand Guide
2026
Cravme“Never satisfy less than a craving”
Please leave no room for mediocrity in food, experience, or design.
At Cravme, our core promise is to ensure that every dish delivered, every partner empowered, and every user interaction is smooth, appetizing, and unforgettable.
Our visual identity reflects speed, warmth, and culinary delight. Maintaining consistent design across all touchpoints strengthens consumer trust and reinforces brand loyalty.
“Steve Jobs had his black turtleneck and jeans”
This is ours...
CravmeOur mark combines the warmth of a gourmet dining bowl with dynamic delivery motion. It represents speed, quality food, and modern culinary tech.
Give Our Logo Room to Breathe
Please maintain clear exclusion space so our mark always stands out.
CravmeThe rest of the artboard is all yours to get creative. We love creativity!
Wear our true colors
Keep our logo legible, sharp, and true to its original form.
CravmeCravmeCravmeCravmeTwo forms, one unified identity
whether it’s our app launcher icon or our standalone wordmark, use them with purpose.
This unit serves as Cravme's app launcher and website icon.
This unit is the primary brand logo and must be used across all brand assets including print, digital, and offline media.
Cravme“please don't break our logo's heart”
Here are a few simple ground rules to keep our brand looking its absolute best.
Under no circumstances should you:
do not rotate/tilt/flip the logo
do not stretch the logo out of its proportions
do not use colors outside brand red, black, and white
do not place on solid colors that interfere with contrast
do not add gradients, shadows, outline or textures
do not use multiple logo units or make a pattern
Lexend is how we speak to you
Lexend is a clean, proportionate typeface designed to improve reading performance and legibility across mobile displays and web applications. All our brand stationery, social media, print, and collateral is set in Lexend.
Lexend is a free, modern, geometric sans-serif font family licensed under the SIL Open Font License. For transferable material such as business presentations, we use our secondary typeface – Inter.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 (!@#$%^&*)
Inter keeps our business in order
Inter is our secondary typeface, used for presentations, business proposals, partner documentation, and training manuals. Inter is a free-to-use Google font with extensive international character support.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Our color palette speaks volumes
HEX: #E03D4E
CMYK: C:0 M:90 Y:75 K:0
RGB: 224, 61, 78
HEX: #1A1A1A
CMYK: C:0 M:0 Y:10 K:100
RGB: 26, 26, 26
HEX: #FFFFFF
CMYK: C:0 M:0 Y:0 K:0
RGB: 255, 255, 255
HEX: #F4F4F2
CMYK: C:3 M:3 Y:3 K:0
RGB: 244, 244, 242
Crafted for Consistency
Every pixel, color, and emblem reflects our dedication to delicious food, seamless technology, and empowering local merchants.
have questions or need vector assets?
drop us a line at hello@cravme.com